Mike Propst User Experience

Tennessee's agency speaks up

Amidst the (manufactured?) controversy around Tennessee's new branding, the agency behind it finally writes something in the way of justification.

This is exactly what I suspected was probably going on behind the scenes. Suddenly $46,000 doesn't seem like a ton of cash. Besides, the whole "a kid could do this" argument is generally always a terrible one. No, a kid couldn't do this any more than a kid could make a Jackson Pollack.

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