Mike Propst User Experience

Microsoft's persona spectrum

I think the headline is bait and the sentiment is a little radical -- as someone who's been working with more behavioral-based personas for a long time, I'd say there's plenty of use personas still have as a design tool. It's just that people, especially marketers, have been using them poorly for years.

However, Microsoft's inclusive "persona spectrum" idea is great. It helps to demonstrate that accessibility and inclusion aren't just about (for instance) serving blind users, they're about serving everyone in as many cases as we can.

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