Making lemonade out of a focus group, which is really a bunch of lemons.Read more ›
RIP to Scott Walker.Read more ›
Khoi Vinh, a voice of reason, finally weighs in on the debate with "In Defense of Design Thinking, Which Is Terrible." Apparently he also thinks that most of the arguments against design thinking are anti-democratization.
So when I consider design thinking, it matters less to me whether it leads to a lot of bad design or not. What matters to me is whether it helps broaden the language of design, if it helps expand the community of design, if it helps build a world that values and understands design better than it does today. If design thinking is making us more relevant to the world at large, leading non-designers to embrace the way designers think, then the net effect strikes me as positive.
Jeremy Keith on the logic inherent in CSS, and putting in guardrails.
Annually posted, never asked for.Read more ›
I think the headline is bait and the sentiment is a little radical -- as someone who's been working with more behavioral-based personas for a long time, I'd say there's plenty of use personas still have as a design tool. It's just that people, especially marketers, have been using them poorly for years.
However, Microsoft's inclusive "persona spectrum" idea is great. It helps to demonstrate that accessibility and inclusion aren't just about (for instance) serving blind users, they're about serving everyone in as many cases as we can.
Following up on all the bad takes on design thinking (some of which they published), Fast Co has a small interview with an IDEO partner about why everyone suddenly hates design thinking. Short answer: it's just a tool, and one that looks shiny enough that there are tons of people using it poorly.